Welcome to the forum. There is a lot of knowledge on tap here.
Pro Staff members are made up of talented individuals from each state who represent the brand through various ways such as conducting seminars at preseason events at stores such as Bass Pro, Gander mtn,etc, setting up display booths at these events showing the product and helping people select the right one for them, and so on, as well as posting on social media about their experiences, and posting pics of successful hunts, all while hunting ethically and following all game rules.
That's a basic description to give an idea
Limbsaver by SVL